A website refresh for Ainger Tomlin

Ainger Tomlin came to us with a dated website looking for something simple, elegant and modernised. As a local accounting firm in Christchurch who’ve been serving businesses for over 30 years, they knew it was time for a refresh. 

While the brief was simple, we made sure the execution was comprehensive. And to deliver the best outcome for the team at Ainger Tomlin we delivered the following:

• Brand & Logo Revision
• Content & Copy Writing
• Website Design
• Hubspot Website Development

We take a distinctive approach to website content. Instead of handing designers generic Word documents, we blend the traditional wireframe stage with a content-driven site structure. This clarifies what content goes where and why it matters.

For Ainger Tomlin, this meant developing a clearer understanding of their identity and position in the market. From there, we refined their existing website content and created new material to help them share their story as trusted local experts who have served their community for decades. At the same time, we showcased their full range of services through a simple, brochure-style website.

Our web design process took advantage of the work we had done around the logo, generating accurate, quality content with great imagery of their region, mixed with images provided by Ainger Tomlin. 

We sought to balance the accountant, professional services look, while emphasising their local presence. The Ainger Tomlin colours and typography helped us lean into this and design a simple, easy to use yet comprehensive home for Ainger Tomlin to send people who want to know more about them.

We built the website on HubSpot for a few key reasons. 

1. A comprehensive suite of tools
2. Ease of use for content authors
3. Speed of development
4. Future thinking

Comprehensive Tools

Being a full CRM and integrated marketing platform, Hubspot gives Ainger Tomlin a single place where they can manage website leads, EDM’s and nurture campaigns as well as landing pages and their website - all in one place. 

Ease of Use

Hubspot gives us the ability to create reusable content elements which give content authors the flexibility and control they need to easily add new components to their website without the need for a developer or designer. 

Speed of development

With the option to start with a theme, or to build on top of a pre-scaffolded theme from scratch - HubSpot fast tracks the development of new websites. No need to provision hosting, consider environments, worry about version updates and server errors. Our developers could and did get straight to work developing Ainger Tomlins website.

The website is exactly what Elliott - Associate Director from Ainger Tomlin, was looking for. Something modern, fresh, and easy to use.

A place the team could be proud to send existing and potential customers looking for more information, to validate their skills and experience, or simply to discover how to get in touch.