Discover how Browsers Book Store transformed their online presence and customer engagement with the power of HubSpot Content Hub for their new website.
Rachel’s vision for Browsers Book Store’s website was straightforward but specific. She wanted an online presence that went beyond simple aesthetics. Requiring not just a visually engaging design, but also a site that’s effortless for customers to explore.
Key priorities included intuitive navigation, clear sections showcasing the store’s latest selections and unique appeal, and a compelling narrative that communicates the heart of Browsers. In addition, Rachel saw value in features that actively invite visitors to experience the store, whether by planning a visit or sharing the joy of reading through the convenience of purchasing gift vouchers online.
By migrating Browsers Book Store’s website to HubSpot Content Hub, we were able to consolidate hosting, content management, and marketing automation into a single streamlined platform. This move eliminated the need for multiple third-party solutions and significantly reduced monthly operational expenses.
The Content Hub’s all-in-one nature also meant fewer hours spent on maintenance and troubleshooting, freeing up staff to focus on what matters most: curating great books and engaging with their community. The cost savings are realised almost immediately, making the transition a win-win for both financial and operational efficiency.
We often hear customers' frustration at the standard high and at times difficult to swallow cost of upgrading their WordPress, SilverStripe or proprietary CMS driven website to the latest version. HubSpot content hub eliminates these ongoing regular costs and replaces them with easier-to-access ongoing value.
To further enhance their customer offering, we integrated GiftUp, allowing Browsers Book Store to offer digital gift cards directly through their new website. This feature made it easier than ever for customers to share their passion for books with friends and family, expanding the store’s reach beyond its local community.
The seamless integration with HubSpot ensured that every gift card transaction was tracked and nurtured, opening new opportunities for follow-up engagement and tailored marketing. This not only drove incremental revenue but also strengthened customer loyalty by making gifting effortless and memorable.
It’s a common misconception that you need a large budget or complex requirements to unlock real value from a platform like HubSpot. We’re passionate about supporting smaller businesses who want powerful HubSpot features—like CRM, email marketing, ad management, and a professional website—delivered in a way that’s affordable and scalable.