I generated this image of a pizzeria website with AI, and it did a half-decent job. I didn't supply it with my brand guidelines, I didn't give it a budget, I didn't give it some pictures of pizzas I had made.
The web is getting faster. AI tools can now spin up a real working homepage for a website in minutes. Chatbots write the copy. Design bots lay it out. Platforms like Wix, Framer, and Shopify use generative features to automate more of the build process than ever before.
And while that all sounds like progress (and it is, in some ways), there's one thing AI still can’t do (Among other things):
Design with intent.
Because great web design isn’t just how something looks — it’s how it works, who it’s for, and what it helps them do.
At Black Sheep Creative, we’ve worked on hundreds of websites. We’ve watched trends come and go. We’'re now seeing the start of a revolution of AI claiming it can design your website in minutes. And while the claim is accurate, it isn't the entire truth.
Here's why: