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FMG Stadium Waikato is Hamiltons home of rugby.

H3 Group wanted a website that really lived and breathed their events for FMG Stadium Waikato, an internationally recognised venue. It's used for a variety of events such as sports, functions, conferences and more. As a premium international venue, FMG Stadium must cater to the needs of an extremely varied audience.


We sat down with the H3 Group and sought to understand their core business and what they needed to achieve through the FMG Stadium website. We identified their web presence needed to do the following:

  • Promote events
  • Provide event information and shift into event mode as required for larger events (e.g. the Sevens)
  • Tell the venues story
  • Promote sponsors
  • Highlight and engage users with the premium, quality event and function spaces


We created a major event homepage, allowing them to easily change between everyday operations and major events with ease.

All of the events, and their information is all hooked up to be pulled from their parent website HLive, this has allowed H3 Group to cut down the admin time spent on managing their web presence throughout their various websites

We then took to ensuring the venues page really showed off the amazing spaces that the H3 Group were offering


Ready to stand out?

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