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Te Awamutu Medical Center has been providing friendly and professional medical services to the Te Awamutu region for 35 years. They required a new brand that represented these services in a clear and memorable way. The final identity used a stylised cross as the brand mark, which was used as it is instantly recognised as an international symbol of health and medicine. Interlocking curves represent Te Awamutu Medical Centre’s caring and commitment to their community. A darker blue was chosen to convey cleanliness and professionalism, the lighter tones give a caring and friendly feel to the brand.

Mark and Colour

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