Good design isn’t an accident — it’s a craft.
Typography, colour, layout, grid, and imagery aren’t just components; they’re tools used with instinct, intention, and purpose. Designers don’t simply arrange elements on a screen — they shape experiences. They tell stories. They create feeling.
The best designers?
They take that craft and blend it with human insight — empathy, emotion, and a deep understanding of context — to create something truly unique. Something that feels alive. Something that connects.
For AI to replicate this, it would need to do more than crunch data or remix existing patterns.
It would need to understand us as humans.
It would need to follow rules, break them, and then know why that mattered.
And it would need to step through a process that often isn’t logical — one that requires leaps of faith, gut instinct, and emotional intelligence — to produce outcomes that not only look good, but actually deliver results.
Until then, we’ll keep choosing human design.
Because real connection still needs a real designer.