Our Work
How we rebuilt Auxo Workshop's website on HubSpot, starting with their customers
Auxo had more than just a dated website. We helped them overhaul everything about how they presented themselves online and managed their website. Without losing what makes them human.
auxoworkshop.com
We started with Auxo's customers to create targeted website content
Auxo is a product designed and developed for mechanics, by a team who have made it their goal to help workshops run better, more profitable businesses. But their voice was buried and their customers' pains weren't surfaced. We changed that and moved to a people-first approach.
Workshop people are a no-nonsense bunch. They come from a world where people buy from people, and they look to those they trust to help inform their purchasing decisions.
We also found that nobody in a workshop buys features. A mechanic doesn’t care about “automated reminders.” They care about the car that’s booked in Tuesday instead of sitting on someone’s driveway. Software has to sell less friction, better margins and an easier day.
We dug deep into the people who use software in a workshop environment and found they all share similar goals and objectives. This helped us pivot slightly in the content phase and focus even more on outcomes and how they help real people.
We profiled Auxo Workshop's key customer segments:
Once we knew the personas, their jobs to be done, pains and gains, we were able to create a Customer Value Proposition Canvas that aligned Auxo features to customer pains. From there we developed content that spoke to real customer pains, backed by real customer stories that lead into real, verifiable features.
We shared with the Auxo team what we heard and what it meant:
When it came to creating content, we didn't create a wall of text in a Word document. We created a real site layout, planning real pages and content structures. This way Auxo knew exactly which content would go where, why it goes there and why that content exists.
We created content optimised for their customers:
All of this made transforming their website easy.
