A website refresh for Ainger Tomlin

Ainger Tomlin came to us with a dated website looking for something simple, elegant and modernised. As a local accounting firm in Christchurch who’ve been serving businesses for over 30 years, they knew it was time for a refresh. 

While the brief was simple, we made sure the execution was comprehensive. And to deliver the best outcome for the team at Ainger Tomlin we delivered the following:

• Brand & Logo Revision
• Content & Copy Writing
• Website Design
• Hubspot Website Development

We’ve got a unique approach to content for websites. We’re not into creating word documents to brief our designers. We take a unique approach by combining the typical ‘wireframe’ phase with a content driven site structure that emphasises what content should go where and why. 

For Ainger Tomlin, a big part of this included creating a clearer understanding of their identity and place in the world. From there, we were able to optimise existing website content and generate new website content designed to help them not only tell their story as local experts who have served their region for decades. But demonstrate their comprehensive services in a simple, brochure style website.

Our web design process took advantage of the work we had done around the logo, generating accurate, quality content with great imagery of their region, mixed with images provided by Ainger Tomlin. 

We sought to balance the accountant, professional services look, while emphasising their local presence. The Ainger Tomlin colours and typography helped us lean into this and design a simple, easy to use yet comprehensive home for Ainger Tomlin to send people who want to know more about them.

We built the website on Hubspot for a few key reasons. 

1. A comprehensive suite of tools
2. Ease of use for content authors
3. Speed of development

Comprehensive Tools

Being a full CRM and integrated marketing platform, Hubspot gives Ainger Tomlin a single place where they can manage website leads, EDM’s and nurture campaigns as well as landing pages and their website - all in one place. 

Ease of Use

Hubspot gives us the ability to create reusable content elements which give content authors the flexibility and control they need to easily add new components to their website without the need for a developer or designer. 

Speed of development

With the option to start with a theme, or to build on top of a prescaffolded theme from scratch - hubspot fast tracks the development of new websites. No need to provision hosting, consider environments, worry about version updates and server errors. Our developers could and did get straight to work developing Ainger Tomlins website.

The website is exactly what Elliott from Ainger Tomlin was looking for. Something modern, fresh, and easy to use.

A place the team could be proud to send existing and potential customers looking for more information, to validate their skills and experience or simply to discover how to get in touch.