Creating wireframes provided clear blueprints of layouts and defined conversion funnels guiding users to find and test-drive their ideal vehicle; an incentive-driven call to action.
Design prototypes demonstrated how to achieve balance between dealership and vehicle brands to confidently position Cartown as Palmerston North’s premier destination for MG, GWM, and Haval. Strong blacks & whites with accents of brand red and dynamic imagery work together to give the Cartown website a sense of energy, excitement, and class while playful copywriting and a focus on trustworthy service play to their relatable, friendly personality.
Integration with Magix, Cartown’s vehicle database automates the online stock listings of vehicles for sale, searchable with simple and advanced options to help buyers find exactly what suits them.
