SurfEars NZ

SurfEars is a global brand of specialist earplugs for all kinds of water-based activities and perfect for New Zealand's conditions.

Our light Discovery workshop unpacked the brief and revealed that the local SurfEars distributor wanted to refresh their NZ website to launch the latest generation of product, better-reflect the global branding, and localise the content for the New Zealand market.

The SurfEars website simply must help Kiwis find and buy their earplugs online or from local stockists. Shopify was the perfect fit for this online retailer to easily manage stock, sales and transactions, promotions and campaign, customer databases, and local stockists.

Configuring a hand-picked theme to fit the brands look & feel, Black Sheep populated relevant localised content for the NZ market, including blog posts, ambassador stories, product benefits for various applications, and of course, the small but mighty products themselves.

Our streamlined delivery process helped us understand what SurfEars needed to succeed online. We set up SurfEars' Shopify ecommerce store with integrated payment gateways and merchant banking, a product catalogue with variants and customer reviews, a stockists directory with embedded store-finder map, and relevant local content for SEO.

SurfEars' now has a website designed and built to help them:

• Get found online
• Sell products online
• Aggregate customers' product reviews
• Refer customers to local stockists
• Self-manage all content & products
• Run campaigns & promotions
• Nurture customers with post-sales marketing communications