User Experience

 

User Experience Design

 

When crafting customer experiences, it is important you understand your users, and design solutions that align to their goals. 

 

Our team at Black Sheep take User Experience seriously. 

We reckon having a better user experience is one of the biggest differentiators your business can have. 

 

 

Let's talk about your UX

We remove the question marks and provide clarity with our User Experience approach

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Putting your customers first is a step you can take regardless of weather you are developing a new website, or looking to get more value out of your existing stack. 

 

Our team are experts who make it easy to look at your customer experiences and important interactions and touch points. Enabling you to achieve better results. 

 

Thats why, brands that work with Black Sheep have websites that deliver customer experiences that deliver real, measurable results. 

 

 

Let's talk about your UX

How User Experience gives you a competitive edge

Overall better design

User experience research helps businesses understand their customers' needs and preferences, leading to products that are better designed and more user-friendly. This can result in higher customer satisfaction and loyalty.

Reduced Development Costs

By identifying potential issues early in the development process, UX research can help businesses avoid costly redesigns and modifications, saving time and resources.

Improved Customer Retention

A positive user experience can increase customer satisfaction and loyalty, reducing churn and increasing lifetime value.

Informed Decision-Making

UX research provides valuable insights that can guide strategic decisions, from product development to marketing strategies, ensuring that businesses align closely with customer needs.

Increased Conversion Rates

By optimising the user journey and removing friction points, businesses can improve conversion rates on their websites or apps, boosting sales and revenue.

Competitive Differentiation

A strong focus on user experience can set a you apart from competitors, establishing you as a customer-centric leader in your industry. They can also help you find competitive differences your competitors aren't aware of.

User Experience Case Studies

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User Experience for Hamilton Zoo

 

When given the opportunity to re develop the Hamilton Zoo website. We knew the existing zoo website preformed worse than other visitor destinations when it came to ticket sales - but was the website under performing?

 

Or was there more under the surface. We needed to put on our UX hat to make sure we weren't making the wrong decisions. 

 

 

Check out the case study
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User Experience for Lodge Real Estate

 

Realestate is a tricky beast, with websites like one roof and realestate.co.nz dominating the market for buyers, how can brands best appeal to the sellers that are underserved by large directories.

 

When we delved into Lodge, we had some pretty big questions we needed to answer to ensure we were investing our time and effort in the right places. 

 

 

Check out the case study
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User Experience for Safe Staffing Healthy Workplaces

 

The SSHW Unit at Te Whatu Ora - Health New Zealand noticed their website was a bit tricky to use and lacked that warm, community feel.

 

It was time for a change, and that's where Black Sheep came in to lend a hand and guide them on their digital adventure, taking an approach that put their users at the heart of the project.

 

 

Check out the case study

Looking to improve your website User Experience?