Your website editor is a form. Auxo's is a conversation.

In our Part 1 case study we talked through how we rebuilt Auxo Workshop's website on HubSpot, starting with their customers. This is what happened after we handed it over.

Now Auxo have a website that tells their story and a completely different way of working with it.

The groundwork was laid in Part 1. Every page on the Auxo site is built from a library of on-brand sections: heroes, problem accordions, customer stories, forms. The brand lives in the building blocks, so it's hard to build something off-brand, whether a person or Claude is doing the building with the right prompting.

Then we connected Claude to their HubSpot site and agreed the permissions with Auxo. Claude can draft and edit pages. Nothing goes live without someone on the Auxo team checking it first.

And as always, the experts are just a phone call or email away when they need help with something. 

Landing pages for every campaign. The team describe the campaign, the audience and the offer. Claude builds the page from the site's existing sections, ready for review. This includes four calculators designed to help workshops understand their savings and investment, A smart check pro add on page with an interactive savings calculator and plenty more informative pages within the resources and add-ons pages.

Calculators workshops actually use. On the smart check pro page, Auxo created a calculator that helps workshop owners calculate their time savings using their product will give them back. It was built in a conversation with Claude and lives on their HubSpot site. No developer ticket needed.